AUPHA is pleased to announce the return of the popular student recruitment brochure, Pursuing a Career in Healthcare Management: The Healthcare Management Degree Difference. The new electronic format allows programs to take full advantage of the brochure’s content without being constrained by print quantities. This piece is intended to help programs and advising offices reach potential students, as it highlights reasons to purse a healthcare management degree, trends in the field and how to get started. Purchased brochures may be included in email messages, online forums, or within program’s own web resources. Login to the AUPHA online store now to secure rights to the e-brochure at a discounted member price. For programs who prefer print materials, AUPHA will continue to offer Why Pursue a Career in Healthcare Management, a trifold recruitment brochure, in quantities of 250.