Global Healthcare Management > Communications and Marketing

Needs a little more detail
Subtopics: Legal requirements for translations, Back-translation

Learning Objectives:

Undergraduate students should be able to
  1. Describe the challenges of caring for patients or populations of varying languages
  2. Describe management techniques for resolving language differences between patients and providers
  3. Explain principles for marketing and marketing materials for multi-language target audiences 
Graduate students should also be able to
  1. Develop a marketing plan that communicates effectively with stakeholders of diverse languages and cultures
  2. Apply communications tools effectively to reach audiences with diverse cultures and languages
Created By: Gerod Blue 12-20-2012
Last Updated By: Gerod Blue 12-20-2012
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