Marketing > Need versus Demand

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Subtopics:  Principles of Economics, esp Supply and Demand, Explore the ethical issues surrounding the creation of creating unneeded services, Elective procedures vs. required

Learning Objectives:

Undergraduate students should be able to
  1. Define need and demand as it pertains to healthcare in the US
  2. Identify factors that affect each
  3. Explain the importance of customer needs and wants as a foundation for institutional decision making 
Graduate students should also be able to 
 
  1. Differentiate need and demand 
  2. Explain how the context of the US healthcare delivery system affects need and demand 
  3. Explain how pricing affects need and demand. 
  4. Analyze the idiosyncracies of the US healthcare marketplace that disrupt a pure supply/demand economic structure

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