Marketing > Price

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Subtopics:  Ethics of premium pricing

Learning Objectives:

Undergraduate students should be able to 
  1. Define the basic theories of pricing and utility curves
  2. Understand how insurance interrupts free-market price response
  3. Identify factors that affect pricing
  4. List alternative pricing strategies
Graduate students should also be able to
  1. Calculate breakeven pricing
  2. Demonstrate position value of pricing
  3. Explain the relationship of access to capital to pricing
  4. Define ROI for a given product
Created By: Gerod Blue 12-18-2012
Last Updated By: Gerod Blue 12-18-2012
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