Marketing > 4 Ps of Marketing

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Subtopics:  Product, Price, Place, Promotion (includes sales), People, Michael Porter’s 5 forces of competition

Learning Objectives:

Undergraduate students should be able to
  1. Define the four Ps of Marketing
  2. Identify the fifth P of Marketing
  3. Define 5 forces of competition and explain positioning
  4. Describe principles of service marketing, products, place promotion and pricing 
Graduate students should also be able to
  1. Analyze Marketing Principles as they pertain to a free-market system to the context of the US healthcare delivery system 
  2. Critically think, examine and apply the principles of marketing to healthcare products 
  3. Analyze how ethical issues affect and are affected by the 4 Ps
Created By: Gerod Blue 12-17-2012
Last Updated By: Gerod Blue 12-17-2012
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