Marketing > Market Analysis

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Subtopics: Michael Porter’s 5 forces of competition

Learning Objectives:

Undergraduate student should be able to
  1. Define the marketplace for a healthcare product
  2. Explain how external forces affect a healthcare product 
Graduate students should also be able to 
  1. Explain how competition affects the 4Ps of a product
  2. Identify and analyze environmental trends that are affecting healthcare products
Created By: Gerod Blue 12-18-2012
Last Updated By: Gerod Blue 12-18-2012
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