Marketing > Products

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Subtopics:  How services are delivered, What makes up a product for a payer

Learning Objectives:

Undergraduate students should be able to
  1. Define products (goods and services) offered by providers and payers
  2. Describe product life cycle
Graduate students should also be able to
  1. Define the products and service lines offered by payers and providers in the US healthcare delivery system
  2. Evaluate proforma analysis to determine viability of new or expanded business opportunities
Created By: Gerod Blue 12-17-2012
Last Updated By: Gerod Blue 12-17-2012
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