Marketing > Population & Health Status

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Subtopics:  Demographics, SES characteristics, Health status indicators, Sources of data, public and private Graying of America

Learning Objectives:

Undergraduate students should be able to 
  1. Describe the population of the US according to characteristics relevant to health status and healthcare utilization
  2. Define measures of health status
  3. Describe how payers and providers analyze population health and how it impacts development of new products
  4. Define market segmentation
Graduate students should also be able to
  1. Relate population characteristics to utilization
  2. Differentiate sub-groups of the population
  3. Describe how hospitals develop “service lines” and analyze profitabilty
  4. Relate health behavior in socialized medicine countries with the US
  5. Explain the importance of marketing and research us society, and the economy
  6. To analyze the complexity of marketing decision making in light of economic, societal and ethical demands
Created By: Gerod Blue 12-17-2012
Last Updated By: Gerod Blue 12-17-2012
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