Marketing > Theories about Health Behavior

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Subtopics: Ecological Model of Health, Stages of Change Model, Adoption of Innovation

Learning Objectives:

Undergraduate students should be able to 
  1. Describe the ecological model of health
  2. Explain at least three theories that explain the health behavior of individuals
  3. Explain behavioral aspects of a consumer’s health care decision-making process
  4. Describe the impact of social networking on health behavior
  5. Describe patient engagement
Graduate students should also be able to
  1. Analyze how individual health behaviors are affected by market, cultural and political contexts of society
  2. Explain how the healthcare marketplace in the US affects the behavior of individuals
  3. Analyze examples of patient engagement strategies and relative successes
  4. Differentiate between consumer behavior and organizational buying processes
Created By: Gerod Blue 12-17-2012
Last Updated By: Gerod Blue 12-17-2012
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