Marketing > Strategic Planning

Needs a little more detail
Subtopics:

Learning Objectives:

Undergraduate should be able to
  1. Describe the relationship of Marketing to Strategic Planning
  2. Define the elements of a marketing plan
  3. Define the elements of a strategic plan 
  4. Identify the necessary steps for moving from the planning to the implementation phases of a strategic plan 
Graduate students should also be able to
  1. Analyze the relationship of a Marketing Plan for a new product to a Strategic Plan for the organization and a Business Plan for product implementation
  2. Evaluate the impact of reimbursement on a marketing plan
  3. Adapt techniques for adapting to change and dealing with unpredictability.
Created By: Gerod Blue 12-18-2012
Last Updated By: Gerod Blue 12-18-2012
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