Marketing > Global Application

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Learning Objectives:

Undergraduate students should be able to
  1. Explain how consumers access and purchase healthcare in other
  2. countries 
  3. Explain which healthcare services are included/excluded by insurance in other countries
  4. Describe the challenges for marketing US healthcare services in a global context
  5. Explain the impact of culture and diversity on the marketing of healthcare services
Graduate students should also be able to 
  1. Analyze how need, demand and supply for healthcare services differ across countries due to the political and social context 
  2. Explain the increasing importance of ethical, cultural and social issues in the evolution of global marketing concepts 
  3. Discuss cultural differences and values existent within markets and organizations in order to evaluate the degree of customization that companies and products require to enter international markets.
  4. Understand legal constraints, linguistic and media limitations, and cultural diversity in the creation of international communication strategies
  5. Articulate differences in strategies for communication, adaptation and diffusion of innovations in different cultures
Created By: Gerod Blue 12-18-2012
Last Updated By: Gerod Blue 12-18-2012
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