History

There are 1 version of this glossary term.
1. Strategic Planning
This content area addresses the management of information and of information systems. The focus of the curriculum is on developing management competencies that prepare the student for participation/leadership in IT strategy and decision making and in effective implementation and adoption of information technology, particularly the electronic health record.

Suggested Textbooks:

Undergraduate:

Graduate:
  • Swanye, L, Duncan, W and Ginter, P. (2006) Strategic Management of Health Care Organizations: Fifth Edition. Malden, MA: Blackwell Publishers.
  • Zuckerman, A. (2012) Healthcare Strategic Planning. Chicago: Health Administration Press.
  • Supplemental:
  • The Society of Healthcare Marketing and Planning. (2011) Futurescan 2012-17. Chicago: Health Administration Press.
  • Fortenberry, J. (2010) Health Care Marketing: Tools and Techniques. Sudbury, MA: Jones & Bartlett.
Revised By: Gerod Blue Revised On: Dec 17, 2012 5:15 PM
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