Strategic Planning

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Suggested Textbooks:

Undergraduate: Suggestions needed.

Graduate:
  • Swanye, L, Duncan, W and Ginter, P. (2006) Strategic Management of Health Care Organizations: Fifth Edition. Malden, MA: Blackwell Publishers.
  • Zuckerman, A. (2012) Healthcare Strategic Planning. Chicago: Health Administration Press.
  • Supplemental:
  • The Society of Healthcare Marketing and Planning. (2011) Futurescan 2012-17. Chicago: Health Administration Press.
  • Fortenberry, J. (2010) Health Care Marketing: Tools and Techniques. Sudbury, MA: Jones & Bartlett.
Created By: Gerod Blue 12-17-2012
Last Updated By: Kristi Donovan, MS, CAE 12-19-2012
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